The Pentel Pocket Brush Pen. The brush pen simply combines two different tools, the brush and the pen. It has the ink capacity of a pen with the stroke variety of a brush. A nylon tip and resevoir screw into the top. The nylon tip is flexible enough to give a wide variety of stroke thickness, but bounces back into its fine point shape after being decompressed. The Pentel Pocket Brush Pen allows you to make marks that a round pointed brush can make, with the longevity of a pen in one stroke. The main message is that the Pentel Pocket Brush Pen is versatile. Marketing media used along with this campaign are a vinyl floor that is placed on the floor in stores where the Pentel Pocket Pen Brush are sold. A full set of temporary tattoos were created as well from the illustrations that are used in the campaign.